Ford's 2025 PC platform promised to 'immediately' enable direct-to-consumer alcohol sales with willing provinces
“Immediately enabling direct-to-consumer sales of alcohol products with all willing provinces and territories.”
2025 PC platform, · PC platform, Our Plan to Protect Ontario
What happened · Jul 21, 2026
Direct-to-consumer sales were enabled, but not 'immediately'. The first bilateral deal came about 12 months after the election and the eight-province deal about 17 months after, past the May 2026 deadline the provinces had set themselves.
Bill 2, the Protect Ontario Through Free Trade Within Canada Act, 2025, gave the province power to allow direct-to-consumer alcohol sales with reciprocating provinces. In July 2025 Ontario and 10 other jurisdictions signed a memorandum of understanding that set May 2026 as the implementation deadline. The first deal, with Nova Scotia, was signed on March 2, 2026. On July 15, 2026 CFIB was still urging Ontario to act on those memorandums and start shipping between all provinces. On July 21, 2026 Ford and eight other premiers (B.C., Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, P.E.I., and Newfoundland and Labrador) signed a deal that took effect immediately. On July 24, 2026 the LCBO said producers in those provinces could begin applying for authorization. Quebec and the three territories are not signatories.
Promise: PC Party of Ontario, PC Party of Ontario
Outcome: Ontario Newsroom, Ontario Newsroom, LCBO, CFIB