$545,000 (media buying)
Paid $545,000 by Ontario's Ministry of Tourism, Culture and Gaming for the Ontario Place advertising campaign in 2025-26. GroupM Canada is an agency that buys television, radio and other placements, per The Trillium's reporting on records released under a freedom of information request.
$545,000 in tourism ministry ads, 2025-26
Named in freedom-of-information records obtained by The Trillium as a recipient of $545,000 in Ontario government advertising money from the Ministry of Tourism, Culture and Gaming in fiscal 2025-26. That ministry spent $9.38 million on advertising over the year, $2.19 million of it tied to Ontario Place. The disclosed documents contained redactions, and the government-wide advertising total for 2025-26 remains unknown — $77M+ across four ministries is only the total disclosed so far.