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Jenni Byrne
Jenni Byrne + Associates
Jenni Byrne is a conservative political strategist and founder of Jenni Byrne + Associates. She served as Ford's Principal Secretary in the early years of his government. Her lobbying firm registered six employees to lobby for Loblaws at the Ontario provincial level in September 2023, focused on beer and wine retail access and regulatory issues — the same policy areas where Ford delivered major concessions to grocery giants.
Connected Scandals
As grocery giants install AI-powered pricing systems that charge different customers different prices for the same food, Doug Ford told Ontarians he won't ban it — calling regulation "socialism" the same week his caucus voted down a consumer protection motion, while lobbyists for Loblaws enjoy direct access to his government.
Jenni Byrne + Associates — a firm founded by Ford's former Principal Secretary — registered six employees to lobby for Loblaws at the Ontario provincial level in September 2023. The firm worked on beer/wine retail access and red tape issues while the Ford government was simultaneously delivering major grocery sector policy wins. Ford is now declining to regulate Loblaws' surveillance pricing practices.